What Musicians Can Learn from Ray Kroc

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Do you know who Ray Kroc is? Do you know what McDonald is?

Ray Kroc is the business genius who bought the McDonalds franchise from the McDonalds brother and developed his empire from the systematic burger assembly line. Yet, they didn’t invent burgers so what is it about Ray Kroc and McDonald’s that made this burger joint so special? It was a simple system of duplication of business owners.

Once Ray Kroc owned the rights to McDonalds he began franchising other locations and training all the owners how It a while but once he was set up he created a system to serve the masses and he did. At first he was still in the small business category because he was having to go around training all the business owners in order for the training to be consistent. So, he created Hamburger University for new Franchise Owners to get consistent training independent of Kroc. Yet, once all the training was consistent and it started to go national, all the different meats and supplies had no consistency which hurt the brands equity. So, crafty Kroc partnered with Sysco to be the sole supplier for all McDonald’s products.  Today, McDonalds grew Sysco to massive proportions and McDonald’s has over 35,000 locations worldwide and the Kroc family now have Legacy money, money that will never go away, that will grow in perpetuity, and that is passed from generation to generation. Below is a chart which shows Kroc’s franchise model.

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So what can we learn from Ray Kroc as musicians? It is very simple. It doesn’t matter whether offering burgers or music Ray Kroc taught the world how to make a big business which can truly free you from your 9 to 5. It is our job in our music careers to utilize these big business concepts of systematization, duplication through business owners, partnerships with a larger supplier, and the value of consistent training. Systematization creates profitability and quick growth. Partnerships and duplication from mentoring others results in multiplication of your efforts. Many hands make easy work.

Understand that as a musician in the 21st Century you must where all hats and in reality you are trying to build a big business with over 500 employees from your music. Understand that the first people you are privately franchising your career to is your band members, producers, managers, and initial fans. These are the advocates that will help you build a network of people enjoying your music and your story. The more systematic way you can find to mentor these people in growing your organization the quicker the idea of your music can manifest into cash. Think of the biggest in the industry right now, Drake (singer who raps), Taylor Swift (Pop Singer with a hint of country), Lady Gaga (Lil Monster Revolution), and Iggy Azalea (Very Fancy); all of the largest artists and bands built an entire big business and brand around their music. They found a need they were satisfying with their story and then everything about their marketing, crew, product lines, all center around that concept and through duplication they created an organization that can run independently. Do you think Dr Dre wakes up in hot sweats wondering if the new Yelawolf song is going to hit numbers? NO! Dr Dre has duplicated himself through other artists, producers, business owners, and product lines so that he makes Legacy money, money that you make in your sleep, money that you can pass down to your kids, and money that can give you the freedom to just live out your dreams in music. Looking forward to feedback, Much love music fam! FREEDOM!

The ‘Squeeze’ On Music Education

When I was in fifth grade I remember the best days were when we go to either art or music and we got to paint something or play instruments. Those were the moments that really stuck with me; not learning my grammar in English and not memorizing equations. Recently, Michael Blakeslee, the deputy director of the Music Education Conference (MENC) talked about school board’s making hard decisions like ”What if we don’t start band in the fifth grade? What if we wait until the seventh grade?” He goes on to explain that this national lack of music funding, “has a long-term impact on what goes on in schools with music at the undergraduate and graduate level, and our culture as a whole”

Program Manager at VH1’s Save The Music Foundation, Rob Davidson, explains that standardizes testing has had a “squeezing effect” on the funding for music, arts, physical ed, social studies and other subjects that are not tested. This truly touches upon the fear of standardized tests that we teach kids how to be good test takers as oppose to being creative thinkers. It is ironic that the end result we want is a competitive workforce and so we create these standardized tests to measure the progress and then cut funding for music and art programs to teach to the test even though music and arts education has proven to spur the innovative workforce we desire.

Blakeslee went on to conclude, “The current [Obama] administration has said some very nice things, but most actions have not been favorable to music education.” National cutbacks on music should inspire us to localized solution like www.Studio120Music.com to help music programs school to school, district to district, and state to state. But also think locally about how you could help music programs by holding fundraisers, directly donating, or just volunteering as an assistant.

Music Education Program With South Broward

South Broward High School

South Broward High is a Marine Science magnet school located in Hollywood, Florida. The student population is approximately 2,300 and is very ethnically diverse. In addition to marine science, the school has a diverse art program which includes drama, art, band, and music classes. The founder of the Studio, Jon Kowalsky, is an alumni from this high school and saw the great work that South Broward’s teacher’s and art programs provide for their students.

South Broward High School’s mission is to provide each student with a quality education, in a safe and secure environment, through personalization and a rigorous curriculum. To further this mission, the school has begun revamping their music program with new supplies and instruments. It is critical that this school is able to pay for the necessary supplies to effectively educate their students; and this is where the Studio comes in. From August 15th to November 15th a portion of all download and music subscription revenue will help this school get the necessary supplies for their music program. Simply by purchasing a song, album, or music subscription you are helping to educate the next generation of musicians.

Want to get your school involved with our Music Education Program? Simply, email the name of the school and a contact number so we can verify them for the program.