How Do You Measure the Impact of Your Social Media?

Everyone knows that social media is crucial to spread your music to the masses. Many use Facebook, Twitter, WordPress obviously, Youtube, Pinterest, Tumblr and other micro-social media sites such as Posterous or Quora to connect their audience and promote their music. Yet, to constantly expand the reach of your social media you need to effectively measure what type of posts result in the greatest response. Once you’ve determined what is most effective in engaging your network you can post only highly interactive content in your media. So how do you measure the impact of your social media?

With each of your social networks you can try different posting strategies from week to week and month to moth to see which results in the greatest interaction. For each type of social media there are ways to do this for each network.

Twitter: Look at your number of followers, number of times your hash tag is used, and the number who retweeted your posts. Also www.TweetReach.com and www.mytoptweet.com are great tools to measure Twitter exposure.

Facebook: Look at your Reach and People Talking About You in Facebook Analytics to see how many impressions your ads and posts are getting. Also look at the number of likes and comments on individual posts to get a more detailed picture of the engagement of each post. Facebook Insights is great because it provides you not only your reach but also the composition of your audience. This helps you tailor posts to your audiences age and other demographics.

Youtube: Track views, thumbs up, shares, number of ratings, number of comments, and number of subscribers to determine social reach.

Blog: Measure number of visitors, the number of people following you, and number of posts to other blogs you made and the resulting referral traffic.

Website: Google Analytics is the king for website analysis. Also, hosting servers such as 1and1.com will usually have some basic tracking on visits to the websites they host. Yet, unlike more simple site tracking, Google Analytics actually gives the number of unique visitors which is the true size of your audience as oppose to just counting visits where one person can count as multiple visits.

Email: Look at how many people opened the email relative to the number who received it and then how many clicked through the link in the email. Mailchimp.com has great tracking and mail campaigns you can send to your contact list for free.

Finally you need to determine the number of conversions. This can be liking a page, subscribing for a newsletter, or purchasing a product. The conversion rate is the percent of people who actually do the intended final action relative to the total number of visitors.

Sites like Klout.com give a rating on overall social exposure and wildfireapp.com’s Monitor feature enables you to compare your Facebook and Twitter’s to other accounts. Also you can measure your influence on sites like www.socialmention.com, www.radian6.com, and www.lithium.com. Really neat tools!

When considering your influence not only is the number of posts, comments, and shares considered, but also the social reach of those people having that interaction.  So, interacting with those users with the largest following, whether its Pinterest or Twitter or Facebook, results in more people liking and interacting with you. The users with larger more dedicated fan base mean more influence your media has on the social network. Make sure you continually analyze your efforts to improve results in social media. Happy twittering!

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2 Responses to “How Do You Measure the Impact of Your Social Media?”

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  2. Maryann Murphy Says:

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